1. Paid subscription with a hook.
Much like the WSJ model, only with a hook
Yes subscribers pay a monthly or annual fee and some online stories and information are still free.
Now Ladies and gentlemen, I Give You "The Hook"!
Strike a deal with Comcast and/or Verizon to offer the online Globe on their menu of services and include it in the cable bill.
Now that they are competing against each other they may be willing, plus revenue generator for them.
Add $3.00 a month to 50% of cable subscribers and more for business customers. But keeping the cost minimal and CONVENIENT to everyone.
Now it's a double hook.
Globe/NYT has to partner with other major non-tabloids in the country and create something like the baseball's old National League.
The LA Times, The Washington Post, etc. perhaps even the Christian Science Monitor. The customer's $3.00 a month also gets access to these many other respectable papers who joined the highly selective league with a hard to find quality product..
The Herald can partner with the tabloids and be the American League or some traveling carnival or something.
2. The second brainstorm to come from the mushroom/isolation tank experience is..
wait for it....
Let's put on a show. We'll sell tickets and with all the money we make we can give it to the Globe.
I like both ideas. Do any of them work for you Mr. Sulzberger? |